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Best Online Shops for Outdoor Products in Sweden


Outdoor activities are very popular in Sweden due to the abundance of nature and long-distance footpaths scattered around the country. Therefore, Swedish reviews have shown that hiking, canoeing, skiing, and a tour of the Archipelagos are among the favorite activities people like to indulge in.

However, to enjoy any of these activities, you must have all equipment ready, including being geared up to combat the weather and whatever nature throws at you. These items, including clothing, are available in some stores. Many brands solely focus on selling outdoor products; you can shop online in Sweden for them. Below are some of the outdoor products brands you can check online in Sweden.


Biltema is an online store that sells outdoor products in Sweden. The brand is owned by Biltema Sweden AB. The company’s sales are specifically focused on Sweden. Aside from outdoor products, the brand deals in toys, fashion apparel, furniture, and appliances. The brand’s versatility is quite evident.

Biltema was founded in 1963 by Sten Ake Lindholm and serves countries in the Nordic region, with the exception of Iceland. The brand provides outdoor equipment and camping products such as tables, stools, fire steel, camping coffee pot, camping cookware, etc. The company’s headquarter is in Gothenburg, Sweden.


Nike.com is owned by Nike, Inc., which launched its online store in 1999. The company’s main products include athletic shoes, sports clothing, and related equipment. The company is a major international hub with major sales coming from the UK, the United States, and South Korea. Some brands, like Nike, have apps in Sweden. This is to help personalize their products and bring them closer to customers.

The company was founded in 1964 by Phil Knight and Bill Bowerman when they started importing products from Japan. The brand produces outdoor shoes for hiking and equipment for other outdoor activities. They have a huge presence in Sweden.


XXL.se is operated by XXL ASA, a brand that deals in outdoor equipment. The company has an extensive range of outdoor products for men, women, and children, including shoes, bags, clothes, and accessories for winter sports, running, hiking, and ice hockey. The company, established in 2000, is very popular in the Nordic region. The online store began operating in 2012.


Sportamore is another top outdoor equipment brand in Sweden, controlled by Footway Group AB. The brand also operates in Norway and Finland. The company is based in Stockholm, Sweden, and is a huge sports retailer. The brand’s products include outdoor shoes, jackets, hoodies, gym equipment, and more. Their products are available for men, women, and kids.


Stadium.se is an online hub for sports and outdoor products owned by Stadium Sweden AB. The brand specializes on providing running and other outdoor activity equipment. These products include, boots, winter coats, jackets, hoods, gloves, socks, and more. The online store began operation in 2009.

The company established its first physical store in 1987 on Sergelgatan in Stockholm by founder Ulf Eklof. The business has become among the best outdoor brands in Northern Europe.


It would be best to be kitted when participating in outdoor activities such as hiking, running, and canoeing. This is even important in Sweden, where the climate can be harsh. Therefore, you need to buy from the best brands, some of which have been listed above.